Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.42 / 5.0
(497) 497 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.46 / 5.0
(63) 63 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.71 / 5.0
(65) 65 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.65 / 5.0
(125) 125 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.

first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 873 reviewsI have wavy hair and have tried many products. I wish I didn’t wait so long to try Tootilab. It is an amazing product. It brings out my natural waves more than anything I’ve ever used. Refresh in the morning is just a little spritz of water.
I been using it for one year it helped my curls looks healthy. love the shampoo , conditioner and styling gel. I just love my hair curly no more dry or frizzy hair. Thank you !
With temperatures dipping into the single digits I tried the soft-leave in cream on my hair before applying the all weather styling gel. Amazing results, my curls are now manageable and look great on day two and three. Thank you Tootilab.
I’ve been using the styling gel for a while but as my hair is quite dry decided to see if combining the leave in cream made a difference and it really did! My hair looks more conditioned and shiny using the two products together and the curls are so well defined and soft. Thank you for these amazing products!
I have used SO many different curly girl products over the last few years since Covid, and brought into a lot of curly systems . A few have worked well with my hair type ,but to get results you could easily use 4-5 products - none of which are cheap !
Then I’d have to refresh with more products to get my curls back and lifted in the following days - which then would leave my hair feeling heavy, clogged and also losing its shine .
I saw Tootilabs advertised and thought two products? -that certainly would NOT work on my hair !
I saw the advert again and after having trouble getting one of the products I was then using, thought I’d give it a try .
Well … I am honestly not someone that writes reviews but these products are an absolute game changer for me !
They are so easy to use , and the results are truthfully the best I’ve ever had . The one downside is that you need to apply to quite wet hair - so all a bit drippy . However, I’m more than happy to put up with that for the results.
I literally apply the two products and scrunch dry with a diffuser and Voila !!
Lovely shiny hair and curls without all the fuff of using multiple products which made my hair feel heavy and claggy - especially when it came to refreshing in the next couple of days. I’d totally lose any shine and my hair would feel weighted down and dirty with product.
Now I literally just wet my hands and scrunch my curls to refresh !!
Oh my days -it’s so easy , my hair wash days are a lot quicker ,and on refresh days I no longer have to worry about my hair looking a product heavy mess.
-What I really love is it keeps its shine after refresh too. I’ve found on the rare occasion if I need a bit more height on top after a couple of days , I use the tiniest drop of product on to wet hands rub them together and scrunch into hair -quick diffuse and back to normal .
And…. I actually had a lady come up to me in the vets of all places , and ask me what I used on my curls . I’ve never had that in all the years I’ve been trying to tame my mane .
I am so happy with these products - and also saving money too . Whilst not cheap, I am saving so much after adding up what I was paying for the 6 products I had been using .
I’ve just brought the shampoo and conditioner to see how I like them, but I do have to say I’ve had amazing results without them - so if they are as good as the two styling products - bring it on !
I have to just reiterate I have no affiliation with Tootilabs and I definitely do not normally write reviews-
I am just a very happy customer who hopes they never change the formula - another bug bear of other products .
P.S they smell lovely as well!
These products are amazing!!!!
I bought the styling cream and the gel and will be purchasing the shampoo/conditioner because I’m so impressed.
This stuff is pretty amazing. The product goes a long way so depending on hair length the bottle can last a really long time. It is expensive but well worth the cost. My hair is super thin and this product keeps my curls amazing without being heavy or greasy.
I have purchased many curly hair products over the years and never found one I have really liked. My hair would be curly after washing and then go straight within half an hour. I decided to give this styling gel a go as I could get the smaller size so felt it was a good option and it really has worked. My hair is holding the wave/curl and I am so pleased. I will be going back to purchase the full size next and I have my eye on the leave in conditioner.
I really like this product. I’ve been using the cream and the gel and they do exactly what I’ve been looking for for years! They define my curls and actually make them curlier and a more regular curl than I usually get. No crispness and a nice shine. Just wish they were a tiny bit cheaper as I now think I’ve found my product for life!
I love this product!!!! My curls look amazing!!!
I purchased the trial size initially and as soon as I tried it I put an order in for the full size. Defines my curls lovely and they last .
I received my Tootilab gel a couple of weeks ago. I wasn't sold to begin with. I think i wasn't using enough. Yesterday I washed my hair and used more product and I was pleased. Today I just needed some fluffing and a small amount of water! Very happy with the product.
Love it. Holds my curly fine hair yet hair is soft. Does not weigh hair down.
Tried the small size first and now ordered the large All Weather Styling Gel and the Soft-leave in Cream. Having fantastic results with both! , so much so I have stopped using mousse as well (which I always use). It is amazing that after washing I use the above two products……and that’s it! I have tried a LOT of curly hair products - would highly recommend Tootilab.
As a curly hair specialist I am always on the lookout for that one product that has the benefit of three. Tootilab is hands down the best for working through the hair, generating the best cast and long lasting effect.

