Join the Tootilab community

Our mission is to take the effort out of curl care. Forget 10-step routines, complicated techniques and washdays that take a whole day to complete. Our products have been tested with professionals on all curl types, to make sure they provide instant results even if you're just a beginner. Our formulas exclusively contain functional and active ingredients, drawing from the latest biotech innovations to provide unrivalled performance and cutting-edge natural science. They're crafted with sustainability at the core of every aspect - with bottles made from 100% Prevented Ocean Plastic, labels upcycled from bio-based byproducts, and bigger bottle sizes than your standard salon products, so you don’t have to buy new ones as often. Join us to ensure anyone, no matter their curl type, race, gender or age, can learn how to embrace their natural hair with confidence.