Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.42 / 5.0
(596) 596 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.49 / 5.0
(74) 74 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.61 / 5.0
(80) 80 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.55 / 5.0
(159) 159 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(4) 4 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.7 / 5.0
(10) 10 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1095 reviewsI love this product it is the best curl gel ,I have ever bought .I have could highly recommend this product for anyone with curly hair,thanks tootilab
My hair, if I use the leave-in and the styling gel on wet hair, will give me some nice waves that I would not have with my other products. It also feels very soft and shiny. My hair is color-treated and I'm over 50, so that's a great thing to have.
A Facebook ad led me to this amazing set. Smells great and my hair is so healthy looking!
I have used my brush on wet hair when applying the Tootilab leave in conditioner and also when using the Tootilab styling gel. My curls have more definition and overall they look and feel so much thicker and with a lot less frizz. It’s like having a magic wand.
The leave-in conditioner leaves my hair so soft.
The gel produces just the right crunch for my fine curls.
This is the best product ever developed for curly hair!
Amazing scent, amazing performance and fast shipping.
Love the products!
I love this gel! As a curly girl, we’re always trying new products and searching for the perfect ones. So far this gel has been great, I’ve used it about four times so far. My curls last four days with very little need to refresh. love it so far!
No frizz! Great light hold.
My curls love the products.
I was one of many who was put off by the pricing to start, but found it really is worth it. It lasts such a long time, you're buying less frequently as other brands. It's done such a great job on my hair. Between the products (the whole line) and all the tutorial videos they post, it's taught me a lot about getting a great outcome with low energy. I usually let my hair air dry, so not quite as defined as it could be, but loads better than I've ever gotten before.
My daughter loves it, second order on leave in conditioner and added the shampoo because she’s confident its gonna be a perfect combo!
I use the shampoo conditioner and gel . I have curly hair makes my curls look good! Thank You
These hair products have given me new hope in my hair styling abilities. My curls are more defined and bouncy without the frizz. Works well on air dried hair or using the hair dryer with the defuser. Definitely returning for more!
I have to say I am surprised by how much my curls love this product. I am using the leave-in and the gel. I am on day 5 today and my curls still look great!
This is my second time purchasing these two fab products & a little goes a long way

