Tootilab | curly hair made simple

Strong Hold Gel is coming 🔥 Join the Waitlist!

Discover science-based curl products that deliver results from the very first wash.

All Weather Styling Gel
All Weather Styling Gel

Regular price

£13.00 £34.00

Regular price

~~£13.00~~
Sale price

£13.00 £34.00

632 total reviews

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Detangling Conditioner
Detangling Conditioner

Regular price

£13.00 £32.00

Regular price

~~£13.00~~
Sale price

£13.00 £32.00

79 total reviews

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Gentle Shampoo
Gentle Shampoo

Regular price

£13.00 £32.00

Regular price

~~£13.00~~
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£13.00 £32.00

8 total reviews

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Soft Leave-in Cream
Soft Leave-in Cream

Regular price

£13.00 £34.00

Regular price

~~£13.00~~
Sale price

£13.00 £34.00

168 total reviews

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Formulated to really work on all curl types

We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.

see our results gallery

No Marketing BS

Our formulas only contain functional and active ingredients that are scientifically proven to provide results.

Curl Defining Brush
Curl Defining Brush

Regular price

£21.00

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£21.00

5 total reviews

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Detangling Brush
Burgundy - Fine Hair Teal - Thick Hair
Detangling Brush

Regular price

£30.00

Regular price

~~£0.00~~
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£30.00

11 total reviews

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XL Silk Scrunchie
London Fog Emerald
XL Silk Scrunchie

Regular price

£19.00

Regular price

~~£19.00~~
Sale price

£19.00

1 total reviews

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Tote Bag
Tote Bag

Regular price

£15.00

Regular price

~~£15.00~~
Sale price

£15.00

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Yes, it works on men too

We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.

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packaging

Sustainability

Our bottles are made of 100% Prevented Ocean Plastic™, and our labels are upcycled from bio-based byproducts.

WASTE-REDUCTION

Sustainability

Our products are bigger than standard salon lines, so you get more bang for your buck and throw it away less often.

formulas

Sustainability

Our ingredients are mainly naturally-derived, sourced to maximise performance while being kind to the environment.

operations

Sustainability

We've built our business to be Carbon Neutral, offsetting all company activities to limit our impact on the planet.

Made by curls, for curls

We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.

read our story

Your hair could look like this 👇

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Let customers speak for us

from 1177 reviews

First brush I’ve owned in years!

My fingers have been my only brush for years. I thought I’d try this brush and love it. I only use it on wet hair, otherwise I’m a frizz ball!

Dawn

09/01/2026

Wonderful Products

Really wonderful products for my 2C hair. They leave my hair defined without being heavy, and keep the frizz away.

Kristy

08/30/2026

Less is more for my curls

Super light on my fine hair and only three products is a winner! I get 4/5 days from a wash day and my hair feels and looks fab!

Janine Smith

08/26/2026

This product is the best

I am a convert to this. It’s changed my hair to a
More defined curl and easy to ‘activate’ in day 2 with water. I love it. Best product I have discovered so far!

Sally Stillingfleet

08/25/2026

This is a game changer. I love that I get soft hold, that it holds up in the rain, and doesnt require blow-drying to work!

AUTUMN

08/24/2026

My hair feels lovely and soft and easy to comb through! I like how it doesn’t sit heavy on my hair.

AUTUMN

08/24/2026

My Go To Gel

This has become my go to Gel. It has coped very will with the mad humidity we have had in the UK this summer, and on holiday in Italy. After a bit of trial and error initially I have discovered I needed to use a bit more than a dime sized amount and on soaking hair, first problem was having no clue how big a dime is! Perhaps use a UK coin size as an example?
Its easy to refresh and currently on day 5 curls, so very happy

K George

08/21/2026

Great products for my textured hair

08/21/2026

The gel is a great product - I was wrong before!

I left a review after I’d initially used the gel styling product giving it only 3 stars, as I felt my curls were not supported enough after the first day, they just kind of ‘dropped’. I thought this product would end up going the way of sooo many other curly products over the years, left untouched on a shelf.
BUT - although I think my curls could do with a bit more hold, this is the only product I’ve used that keeps frizz at bay over a number of days between washes. It keeps my hair feeling soft and because there is less frizz, it just looks better. Also very impressed by only having to dampen it down in between washes if necessary and the crunch comes back a bit (ready for de-crunching once it’s dry!).
I think I might be a convert!
I’ll see how it copes once the torrential rain starts this Autumn 🤞

Jo Harris

08/19/2026

I really like Tootilab products

The gel and the leave-in are great. I would like the gel to block the humidity a bit more on rainy days.

C.N.

08/17/2026

This product is wonderful. My curls were perfect in my Caribbean vacation.

Sonia

08/12/2026

Best curl products I have tried!

I have spent years in search of good curl products, this styling bundle is the best I have found! Gives great soft defined curls, it’s easy to apply and I love that it reactivates so well in the following days with just a spray of water. I have only been using it a few weeks and each time as I get used to the best amount to use for my hair, the results get better. I’m a very happy customer!

Grange

08/10/2026

Excellent product

It’s so easy to use your product. I tried a few and yours is the best! Thank you

Diane Padilla

08/07/2026

Loving this product

Finally found a curl cream that does what it says! Despite the extra cost coming through customs, I would still have to have it! Well done Gaia and Tootilab team❤️. Happy Canadian

Sherri McMartin

08/02/2026

Love ❤️

Got swayed by my socials to try the styling products, I’m so glad I took a chance. I have pretty loose curls and always wet each morning, apply product and air dry. With this product I’ve been able to go 3 days before a refresh and barely any frizz (to say that in the Atlanta Humidity is truly life changing).

Charlotte

08/01/2026