Discover science-based curl products that deliver results from the very first wash.
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Styling WaterStyling Water- Regular price
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£13.00 £34.00 - Regular price
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- Sale price
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£13.00 £34.00
4.45 / 5.0
(174) 174 total reviews
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.43 / 5.0
(650) 650 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.6 / 5.0
(188) 188 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.54 / 5.0
(93) 93 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(5) 5 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.42 / 5.0
(12) 12 total reviews
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Organic Cotton TowelOrganic Cotton Towel- Regular price
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£33.00 - Regular price
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- Sale price
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£33.00
5.0 / 5.0
(1) 1 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




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Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1423 reviewsI got a trial size about a month ago, and after using it once, I knew I'd be ordering a full size. But I waited, and I'm glad I did, because I ended up getting the Styling Water and leave-in conditioner bundle! I'm still experimenting with how my hair likes to use them, but I have zero complaints! Great hold, but soft and shiny curls. I do get some frizz the second day, but I don't need the perfect, polished look, so I don't mind. Plus, if I really need to, a quick spritz of water to spot-refresh reactivates the product, and I'm on my way! Thank you for this!!
This is the product I’ve been waiting for! Finally something fragrance free that gives me body! My mom even loves it for her straight thin hair! I do think I need to add something for moisture because I find my hair tangles once it dries. Thank you for making this product.
Great product! The consistency doesn’t seem like you’ll get a firm cast but it actually works as advertised! My hair looks great on day 2 with minimal refresh. Generally, I need to redo my hair on day 2 regardless of the product but I can actually stretch styling water to day 3 if I’m not going somewhere that I’d like to look my best. I’ll continue to use this!
I am happy to say that the styling water works very well for my hair. I am 47 and have searched the world over for an all in one product that keeps my curly coils in check all day. Repeat customer here!
Now that I’ve washed and styled my hair with Tootilab products three times, I feel like I can finally give a realistic review. I took my time getting to know the products and experimented with different amounts and application techniques.
What can I say? I’m in love! In love with how easy the products are to use, in love with their lovely, subtle scent, and most of all, in love with my bouncy, weightless curls that stay frizz-free (well, almost!) for days.
I have 3A to 3C curls and have always needed quite a lot of products for both conditioning and styling. Throughout my many years on my curly hair journey, I’ve tried countless different brands (many of them very expensive), and by now I’ve accumulated an almost ridiculous amount of curly hair products at home.
I’m really excited to see how my hair responds to Tootilab in the long run, but if the results continue to be as good as they are now, I’ll be switching to Tootilab exclusively.
In the meantime, I’ve already ordered the full-size versions of my favorites, along with the All Weather Styling Gel, which I’m excited to try as well. Most of all, I want to experiment with layering it with the Extreme Weather Styling Water.
I can’t wait to see how that turns out!
Lovely soft curls that lasted all week with little refreshes
I haven't tried a new styling product in many many years and I've been rocking my natural curls for nearly a decade. I was very much intrigued by the Styling Water, so I bought a travel size to test out. I won't buy anything with fragrance, so THANK YOU for offering this is a fragrance free option.
After my first wash day, I purchased the full size bottle right away. I love it! It has a slippery texture that makes brush styling so smooth. It doesn't leave my hair with that "full of product" feeling, and my thin/fine hair isn't weighed down at all. What is this magic??
I was able to diffuse without adding any frizz (!!!), and my curls ended up shiny, bouncy, and soft. They even lasted for days with minimal refresh. All that with JUST this product - nothing else. It's astonishing!
I even got my teenage daughter to try it too (we have very similar hair textures) and she couldn't believe how nice her hair felt and how great it looked.
It does exactly what it says it does.. my hair is less frizzy and more curly. Lasts at least a day longer takes less time in the morning. It does take much more time to start with but it is so worth the extra time.
This has held up well in the cold and wind of Scotland, but I've held off on reviewing the Styling Water until visiting the Caribbean, to see if it held up in the extreme heat and humidity - and I'm pleased to report that it DOES! I have loose 2B-C ringlets and S-waves but get a lot of halo frizz with other products. This is the best styler for anti--frizz and lasting definition I've tried. I didnt even need any refresh until day 3-4! Easy to apply by raking, smoothing and scrunching, and when emulsifying it in your hands it turns into a fantastic kind of slick foamy gel. Dries quickly and the cast breaks easily, leaving a soft finish with a slight bit of grit (but not feeling producty or sticky at all). I've used it as a one-and-done styler as well as layered with other favourites and it's brilliant. Light enough for fine low density wavies and strong enough for coarse tight curlies. Also a huge bonus that it comes in fragrance free! I can't thank Tootilab enough for this product.
I have been searching for a gel for my high porosity fine curly hair for 30 years. I have spent thousands of dollars on products that don’t work until Tootilab gel. It is perfect for my hair and I can even refresh the next day with just a little water- I have never been able to refresh my hair with water. The gel and styling water are both great products. Please never change the formulation of your products.
I saw an influencer test this out and thought I would give it a try. OMG this is so good! I loved how this made my curls look and feel. I used this by itself without any other products and it works so well.
I’m in Love with this gel! I have fine curly hair and it doesn’t weigh it down, but lasts for several days without any refresh needed. Super glad I found this gel!
Really enhanced my curls and waves. Was able to wear my hair down all day without it falling flat.
love this!!!!!
I love the small of the gel, is pretty 😊 👍
But, I would like to gel to be 100% strong 💪
The gel holds up my curls well but, it doesn’t last too long…
But, I will purchase it again for sure 😊

