Discover science-based curl products that deliver results from the very first wash.

Formulated to really work on all curl types

We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.

see our results gallery

No Marketing BS

Our formulas only contain functional and active ingredients that are scientifically proven to provide results.

read more about our ingredients
Quick view
Gentle Shampoo
Regular price
£32.00 400ml
Regular price
Sale price
£32.00
Quick view
Detangling Conditioner
Regular price
£32.00 400ml
Regular price
Sale price
£32.00
Quick view
All Weather Styling Gel
Regular price
£34.00 300ml
Regular price
Sale price
£34.00

no idea where to start?

Save 10% on our Curly Hair Starter Kit

£32.00
£32.00
£32.00
£32.00
£34.00
£34.00

Yes, it works on men too

We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.

shop now

packaging

Sustainability

Our bottles are made of 100% Prevented Ocean Plastic™, and our labels are upcycled from bio-based byproducts.

WASTE-REDUCTION

Sustainability

Our products are bigger than standard salon lines, so you get more bang for your buck and throw it away less often.

formulas

Sustainability

Our ingredients are mainly naturally-derived, sourced to maximise performance while being kind to the environment.

operations

Sustainability

We've built our business to be Carbon Neutral, offsetting all company activities to limit our impact on the planet.

Made by curls, for curls

We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.

read our story

Your hair could look like this 👇