Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.43 / 5.0
(580) 580 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.47 / 5.0
(72) 72 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.64 / 5.0
(76) 76 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.57 / 5.0
(149) 149 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(3) 3 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.67 / 5.0
(9) 9 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1045 reviewsI have fought, battled and waged war on my curls all my life. At some point I surrendered to frizz and thought I would just have to lump it, I just don’t have pretty hair like others. Then I met Tootilab! My hair is conditioned, silky, happy and now we’re friends! When I go out I almost always get compliments and questions from other curly haired sisters asking what I use. Thank you Tootilab for finally creating peace in my life-long war!
Have cupboard full of all brands of curly girl products. Hated washing my hair as it never looked good. Someone recommended Tootilab and I thought what the hell might as well add some more products to the cupboard which will just sit there. But …….. I’m really impressed with this stuff, so easy to follow the plan, love the helpful videos which actually deal with the way curls need to be helped along, don’t need loads of products. My hair actually stayed unfrizzy after a drizzly walk. My only criticism is that the tubes are quite hard to squeeze.
Please don’t change the way you do things.
Recommended
This is hands down the best curly hair product I have ever used. From the very first use, my hair felt incredibly soft, hydrated, and so much easier to manage. My curls look more defined, less frizzy, and just overall healthier.
What really makes the difference is following along with the YouTube videos as well they completely transformed how I care for and style my hair. The combination of the product and the techniques has taken my curls to a whole new level.
I’ve even had people start commenting on how nice my hair looks, which never used to happen before. If you have curly hair and struggle with dryness or frizz, I genuinely can’t recommend this enough!
Best styling gel I have ever come across!
The consistency is light but give a good hold. I love that you can refresh just by applying a bit of water.
Can't use any other gel since!
I was sceptical for a long time as my hair is lightweight brittle not exactly curly but not exactly wavy too in between the 2.. other products were to heavy for my hair would weigh it down. But this is amazing for my hair the gel is not sticky or heavy at all but it hold perfectly my hair is so soft to touch like there is no products at all.
Just like everyone I didn't think the live in could do much . But let me tell you ! You use these 2 just on its own after washing your hair it does wonder.
Being a mom of 2 I dont get time to blow-dry every hair wash so I semi blow-dry and leave to air dry the rest and the results are still amazing
Tootilab do not lie about this product. I just love the curls . This is by far the best product I have used for my curly hair. I get away with just adding a bit of water and scrunching hair on day 2 , 3 and 4. It makes wash day a little easier as it is the only product I need.
This is one of the best gels I’ve ever used, your hair remains curly for days. Most gels I’ve used the curls just fall and get all strange after day two or three. This gel keeps your curls in place and retains them. I purchased the trial size and now have got both travel and full size in case I’m travelling so I’m not without it and don’t need the hassle of bringing the bigger bottle with me! Absolutely love this product, it’s definitely been invented to work well for your hair. Thank you, hope your business thrives. Lots of love.
This gel does exactly what it says ...works in heat, rain and cold..defines curls as a one and done
This works remarkably well for my daughter’s thick long hair!
My curls have never been so soft!
I use my tootilab styling gel for in between washes. If I put some in my palm and spray some water with it then mix and run it through my hair it works so well. Once dry I give it a quick scrunch and my curls are back! It’s the only one I will use now. Recommend by my wonderful curly hair specialist of course!
The all weather gel is fantastic.
Lightweight, easy to apply, and does not leave a "producty" feel after the cast has been broken.
Refreshing is also really easy with this gel, spraying a bit of water all over reactivates it. And a bit of scrunching & leaving it to dry is all that is necessary for the refresh.
This is the best gel I have ever used.
It has excellent hold.
I love that you only have to use water to refresh, and the gel reactivates
This product is amazing, I definitely recommend! My hair type is 3c - this product provided the correct balance of moisture and hold without weighing my hair down or not holding my hair enough. Love it and the cream, these have now become my go to products I consistently use
After two decades of co-washing and just struggling though scalp build-up and thinning hair, this shampoo is a miracle. Enough cleaner to really clean your hair and scalp, but doesn't totally dry out the hair. I've noticed much more new growth and even my old tighter curl pattern returning! After two pregnancies and now perimenopause, that is a MIRACLE!
LOVE the whole line, will never be without them again.

