You don't need a 10-step routine. Keep it simple.

Choose the All-Weather Styling Gel if you're looking for definition & frizz control, the Soft Leave-in Cream if you're looking for moisture, or both to get the best of both worlds!

VEGAN
CRUELTY FREE
DERMATOLOGICALLY TESTED
SAFE FOR SENSITIVE SKIN

Formulated to really work on all curl types

We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.

see our results gallery

No Marketing BS

Our formulas only contain functional and active ingredients that are scientifically proven to provide results.

Professional Results

We craft high-performing salon-grade products, tested and approved by some of London's best curl stylists.

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packaging

Sustainability

Our bottles are made of 100% Prevented Ocean Plastic™, and our labels are upcycled from bio-based byproducts.

WASTE-REDUCTION

Sustainability

Our products are bigger than standard salon lines, so you get more bang for your buck and throw it away less often.

formulas

Sustainability

Our ingredients are mainly naturally-derived, sourced to maximise performance while being kind to the environment.

operations

Sustainability

We've built our business to be Carbon Neutral, offsetting all company activities to limit our impact on the planet.

Yes, it works on men too

We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.

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Made by curls, for curls

We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.

read our story

What people say about the Bootcamp

Had curly hair my whole life. First time someone has explained it so well. This is a game changer 🔥

@thebrandijohnson

In case anyone hasn't mentioned, YOU GIVE THE ABSOLUTE BEST INSTRUCTIONS of any video I've ever seen!

@goobsmomma

I gave up on my waves several years ago bc the advice is too hard, but your explanation gave me hope!

@fancy

This made me wanna go thru my thousands of saved videos and delete everything but this on curly hair

@moira

This is the most helpful and clear explanation I've ever seen in my 3+ decades of dealing with curly hair. Thank you!

@MrsDrgnFlyDrft

Your hair could look like this 👇