Discover science-based curl products that deliver results from the very first wash.
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Styling WaterStyling Water- Regular price
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£13.00 £34.00 - Regular price
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- Sale price
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£13.00 £34.00
4.44 / 5.0
(130) 130 total reviews
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.43 / 5.0
(646) 646 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.59 / 5.0
(184) 184 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.52 / 5.0
(90) 90 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(5) 5 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.42 / 5.0
(12) 12 total reviews
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Organic Cotton TowelOrganic Cotton Towel- Regular price
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£33.00 - Regular price
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- Sale price
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£33.00
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
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operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1360 reviewsI love this product! My hair is very thick and course and this gel gives my 3a curls great definition 👍
Finally products that work for my girl's hair.
I was a bit doubtful that a gel with such a thin consistency could work for my thick curly 3B, 3C hair. But it gave me a solid (but not too hard) cast and I have defined hair for a full week!
This stuff works. The instructions and tips were also very helpful.
I tried it for the first time and I'm loving it. I live in Lisbon, Portugal, and the climate is extremely humid, whether in summer or winter. The styling water is my new essential. It provided incredible, long-lasting definition and no frizz.
I have used a variety of gels. and didn’t think This One would be any different than any other gel but I was very wrong. I have the best volume at my roots than I have ever had. And even better I don’t have to dry it as long as it sets quickly!
Fantastic
This product is absolutely amazing. This slip and moisturization are unlike anything I've ever used. I have very fine hair, and this product hydrates my curls without weighing them down. I have bought multiple products from this company and will continue to do so because of how great the products really are!
Wow! The new styling water is amazing! My fine, menopausal curly hair loves it. It gives me amazing definition and was surprised also volume.
Finally able to use less products to keep my hair in defined, shiny curls .
There is nothing like Tootilab for my hair ! No messing around with a bunch of different things, just one step at the time washing, conditioning, scrunching and smoothing the stay in cream and then the best ever strong gel. Simple and very effective!
I have fine, soft-finish curls. Not super-tight but curls, not waves. The styling water is very easy to use and it does kind of go a long way because it is thin in consistency, but the price is prohibitive. If you can afford to pay $40 for 10 fl. oz. of product you will use several times a week, it is a worthwhile expenditure. You get really good definition and spring without frizz, even if you air dry, it's one of the best products for my hair that I've ever used and I wish the cost wasn't a factor, but it is. I got a travel size of the unscented to try it out and I will be disappointed when it's gone.
I tried the styling water for the first time and was blown away. I tried to push it and made it to day 7 with very little refresh. I’m excited to make this part of my permanent routine!
Habe 2a-2c Wellen, die ohne Styling komplett glatt fallen können. Hatte bereits verschiedene Gele, Schaumfestiger etc. getestet, auch in verschiedenen Layerings. Nach dem Diffusen sah es meist gut aus, aber im Laufe des Tages hingen sich die Wellen immer mehr aus. Nutze jetzt das Styling Water als zweites Produkt auf nassem Haar, darunter eine ordentliche Ladung starken Schaumfestiger, dann zuletzt Haarspray, dann diffusen - voila! Habe jetzt Halt für 4 Tage mit nur minimalem Refresh! Super!
I have used many gels over the years, from medium hold to strong and this is by far the best. The consistency is wonderful, a nice somewhat thin liquid, which makes it very easy to apply throughout my hair. It was weird at first because I was used to very thick gels, but this is far better and it does the job. My curls last for many days without even a refresh. And I do love the pump instead of a squeeze bottle. So much easier to use in the shower. Thanks Tootilab for taking the time to make such a wonderful product for us curly girls.
After 30 plus years of straightening my hair I have been on the curly journey for a little over 2 years. It’s been tough! I’ve tried tons of different products. I had settled on a routine but come the colder months it failed me.
I tried the new Styling water and I am beyond happy. I’ve fallen back in love with my natural curly hair. Thank you Gaia and thank you Tootilab!

