Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.4 / 5.0
(536) 536 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.47 / 5.0
(70) 70 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.69 / 5.0
(71) 71 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.56 / 5.0
(144) 144 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(2) 2 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.67 / 5.0
(9) 9 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 970 reviewsI am SO SO pleased with my Tootilab products. The shampoo does a gentle cleanse without stripping my hair, not does it weigh my hair down. It is just right. The conditioner is the same it is not heavy at all but is nourishing for my hair. If you need a little more conditioning, you can buy their leave in conditioner. But I don't need that much conditioning. So their shampoo with their conditioner is perfect for me. Tootilab is helping me to get my curly hair back. I am so pleased. I tried several other shampoos and conditioners but once I tried Tootilab, my search was over. I can't wait for them to come out with their stronger hold gel. Once I get that, my product lineup will be totally complete
Not sure about the cream but it did make my curls look good but im not sure if it's too heavy leave in conditioning sprays are lighter than creams for my hair as it gets weighed down easily .
I really do love the gel seems to work well on my hair might need to add more next time though I also like that the product doesn't feel sticky or irritating as other gels do this has got to be the only gel ive used in a while that hasn't caused me some irritating issues so it's definitely a winner with me
I like these 2 products. There is not a scent. The leave in conditioner leaves a nice slip and the gel gives definition and is not crunchy.
I am LOVING these products. Traditionally I have been a curl cream / mousse / gel combo girlie, but would only get 2/3 days of wear out of my hair before it was a heavy, tangly, unruly mess. The Tootilab system has been giving me easily 5-6 days of soft, bouncy, defined curls, allowing me to go from 3/4 wash days per week to 1/2. It’s has been an absolute game changer & I am so glad I made the investment in these products!
Love this product! The team behind it are awesome such great ambassadors for us curly heads! Have bought the travel size too because I can’t do without it.
This gel, plus the leave in cream and the Bounce Curl brush are giving me beautifully defined long lasting curls. Thank you, thank you, thank you.
Have seen lot of ads for this brush (and LOTS of dupes) then when I was re ordering recently I saw Tootilabs were now stockists! Quite frankly it is worth every penny - am having great results. Thank you!!
Second time reordering - this and the All Weather Styling Gel is a complete game changer for my hair,
Got the minis as a gift, the gel is impeccable but as the shampoo and conditioner was for someone else I can’t review those
Love the gel it’s the only gel that works for my curls. It’s the only one that gives me perfect ringlets.
I loved this conditioner. It made my hair super soft and smells nice too. Comparable to the previous brand I used that was more than 2 times the price.
I can’t get over how effective this brush is. It really works the Tootilab gel through your hair, way better than fingers and hands do, and the way it separates the hair into defined curl clumps is incredible. I add some clips at the roots for lift and then dry with a diffuser. I’m left with really defined, boingy and bouncy curls and they last for three to four days. Cannot recommend these brushes enough!
Thank you Tooti lab 😊 I have got my big soft curls back 🙋♀️
Love it
I bloody love this stuff! Got rid of all other products and just use this!

