Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.43 / 5.0
(590) 590 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.49 / 5.0
(74) 74 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.65 / 5.0
(78) 78 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.54 / 5.0
(154) 154 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(3) 3 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.67 / 5.0
(9) 9 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
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formulas
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operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1073 reviewsProduct is light weight on the hair. Hydrates and gives soft curls
I bought both the leave in conditioner and the gel, love the way they both work! There is a noticeable difference in my curls, and I am very happy with that! However, I was not crazy about the smell or scent although that is different for everyone so you may not have the same problem as me-the good thing is it did not linger after my hair was dry so I really couldn’t smell it then. Great products that Work Wonders!!
I am very pleased to leave a positive review on this amazing gel. I don't have a lot of hair, then I only use a very tiny amount which is enough to moisturise my very wavy hair and I scrunch it as directed and I get perfect curls. I recommend this gel to anyone with fine hair, the secret is not to put too much product and the curls look shiny and natural!
Fantastic product with kind friendly staff. I am so happy to have found products that actually work! 👏🏿👏🏿👏🏿
Works well, does not leave a residue
Nice clean gel, keeps hair frizz free
At first I didn't think it did much then I used it properly and my curls are awesome, just a bit expensive so frightened to use to much
Just an update from my last one when I actually forgot to rate the products 🤦♀️
My curl definition has never lasted as long or as well with other brands. Just a quick spray of water really does the trick in the morning. I trust them!
Well what can I say about this shampoo but wonderful
Fine (but lots) of hair
Really it’s like all tootilab products high quality
I did have a small problem that I had to contact costumer services , they too were just wonderful
I have ordered before and will definitely be ordering again
Thank you for keeping my hair in tip top condition xx
I have tried all the products… the tootilab products are easy to use and work well. Since I started using these products i haven’t looked back once! Very happy with them!
I have heard that there is a strong hold gel coming soon and I can’t wait for that!!
Best Styling Products I’ve used in a long time. The hold in my curls have been great. I love how my curls feel with the Leave In Cream and All Weather Style Gel. Certainly Storm Dave didn’t stand a chance! First time going out on a windy day, and not looking like I’d been dragged through a hedge backwards! I’ve also been getting a lot of compliments too from random strangers. I also love the smell of the Leave In Cream.
Best Styling Products I’ve used in a long time. The hold in my curls have been great. I love how my curls feel with the Leave In Cream and All Weather Style Gel. Certainly Storm Dave didn’t stand a chance! First time going out on a windy day, and not looking like I’d been dragged through a hedge backwards! I’ve also been getting a lot of compliments too from random strangers.
I have tried every single curly hair product on the market, and tootilab is the one I am sticking with. I use the whole line and am seriously having the best hair days of my life. I am a 3C and my curl clumps are thick and so soft and they last all day! It’s nice to know that my hair will look good every day rather than wake up to wonder what kind of hair day it will be!
My hair is naturally wavy and I always straighten it because I’ve struggled for years to find a product that actually makes my hair look nice curly. When it dries naturally it’s a frizzy, scary, hot mess. These products actually work and I love that Tootilab offers a “trial size”. I made sure to put it on when my hair was super wet and I tried it with a diffuser and air dry. With the diffuser it dried soft and not frizzy, when I let it air dry it dried crunchy and not frizzy. Either way looks good and it doesn’t stay crunchy if you scrunch it with your hands. Highly recommend if you’ve struggled to find products that keep your hair from being a frizzy mess.

