AS SEEN IN
Starter Kit
Forget 10-step routines and spending hours in the bathroom. Wearing your curls out doesn't have to be so complicated!
















"frizzy" is not a hair type
Over 65% of the world's population has some type of curl on their head. It's time to take care of yours.
loved by 15,000+ curlies
Susanna JackmanI made a comment on all the money ive spent on different products over the years and how pricey this was but WOW its worth it! My hair was curly and SOFT, and only used a small amount. And a major difference my curls lasted 3days!! Unheard of for years, so thanks tootilab for restoring my faith in the curl!
Michele CasselliI mean come on! My hair has no right looking this good! It hasn’t looked this good in forever! I’ve been really dissatisfied with my curls lately. They seemed dry and lifeless. So I when I saw Tootilab I thought why not! I was not disappointed. It is a little above my budget but so is not liking my hair 😆
Curly SueI am REALLY impressed by the gel. First, it has a very light smell that disappears which is nice. Secondly it is not heavy but not too light. Gives my curls a great cast and is easily scrunched out. My curls feel soft but controlled and last time I got three days out of my style. I am DEFINITELY buying the big bottle!!!!
Christine RI have to say, I have spent a small fortune looking a decent hair gel. I have baby fine hair, and most gels truly make it knot up on itself, and just make life with curly /wavy hair a living hell. So far, this gel has been nothing short of miraculous... It holds, yet it isn't gooey or like liquid cement! Thank you so much for a great product.
Fran McCrearyHave spent the summer trying to find a new routine. My 5th product try brought me to Tootilab & I think I may have it! The product doesn’t seem to weigh my hair down while providing lovely, defined curls. And lo & behold, frizz appears to be a thing of the past which I never thought I’d be able to say! My search may be over!




curly hair products that actually work
See why people are making the switch to Tootilab: real results, tested on real people.
"THE BEST NEW BRITISH HAIR BRAND"




smells like summer in italy
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
hairdresser approved
Gabrielle, @curlsbygabrielleWhat I love about Tootilab is the effortless balance between performance and sensoriality. Every formula enhances the hair's natural texture while maintaining a refined, editorial finish.
Harrison, @hairy.sonsI love Tootilab so much because it’s extremely versatile and inclusive, I can use it across all hair types. Some of my clients work in steam rooms and saunas and their hair stays perfect all day!
Anneliese, @humankind.hairAs a curl educator, Tootilab is perfect for my classes as it's suitable for ALL curl types. The products are exceptionally high quality, versatile, and made to deliver results.
Lisa, @blooming.curlsI love Tootilab because it delivers healthy, juicy curls that smell divine!!







