BLACK FRIDAY

SAVE ON OUR VIRAL STYLING WATER

Up to 32% off when you build your curly hair routine

100+ reviews

BUILD YOUR OWN ROUTINE

CURLY HAIR, MADE EASY .

  • Step 1 - Wash

    A foamy shampoo that cleanses your curls properly without making them feel like straw.

  • Step 2 - Detangle

     A lightweight conditioner that softens your curls and helps detangle without taking hours.

  • Step 3 - Prep

    A smooth leave-in that enhances and moisturises your curls, making them easier to manage.

  • Step 4 - Define

    Definition and frizz control in a bottle. Choose flexible or strong hold to make your curls last days.

ONE SOLD EVERY MINUTE ON LAUNCH

Strong hold that lasts for days
Weightless serum texture
Weather-proof (Scotland approved)

Does it really work?

  • 3+ years

    Research & Development

  • 30+

    Samples tested

  • 1,000+

    5-star reviews

  • Less than 1.3%

    Return rate

REAL PEOPLE, REAL RESULTS.

BEFOREAFTER

Sarah

After a headstand and yoga session, my curls are still defined and soft. I’m really impressed!
BEFOREAFTER

Carlotta

This is my dream routine I don’t need to buy 6 products anymore..
BEFOREAFTER

Radhika

It really took my hair from frizzy flat and dry to gorgeous long lasting defined so effortlessly!!
BEFOREAFTER

Uyen

Wow these products really work on all curl types
BEFOREAFTER

Kayla

These products have been so good that I wanted to away all the other products I had!
BEFOREAFTER

Sammy

When I say my waves have never looked this good.. these products really work on wavy hair

AS SEEN IN

loved by 27,000+ curlies

I made a comment on all the money ive spent on different products over the years and how pricey this was but WOW its worth it! My hair was curly and SOFT, and only used a small amount. And a major difference my curls lasted 3days!! Unheard of for years, so thanks tootilab for restoring my faith in the curl!

Susanna Jackman

I mean come on! My hair has no right looking this good! It hasn’t looked this good in forever! I’ve been really dissatisfied with my curls lately. They seemed dry and lifeless. So I when I saw Tootilab I thought why not! I was not disappointed. It is a little above my budget but so is not liking my hair 😆

Michele Casselli

I am REALLY impressed by the gel. First, it has a very light smell that disappears which is nice. Secondly it is not heavy but not too light. Gives my curls a great cast and is easily scrunched out. My curls feel soft but controlled and last time I got three days out of my style. I am DEFINITELY buying the big bottle!!!!

Curly Sue

I have to say, I have spent a small fortune looking a decent hair gel. I have baby fine hair, and most gels truly make it knot up on itself, and just make life with curly /wavy hair a living hell. So far, this gel has been nothing short of miraculous... It holds, yet it isn't gooey or like liquid cement! Thank you so much for a great product.

Christine R

Have spent the summer trying to find a new routine. My 5th product try brought me to Tootilab & I think I may have it! The product doesn’t seem to weigh my hair down while providing lovely, defined curls. And lo & behold, frizz appears to be a thing of the past which I never thought I’d be able to say! My search may be over!

Fran McCreary

Why switch today

FeaturesStyling WaterStrong gelsLight gels
Long lasting hold✓✓✕
Doesn't weigh hair down✓✕✓
Feels nice in the hair✓✕✓
Weather protection✓✓✕
Smooth and detangling✓✕✓
Built-in heat protection✓✕✕
Refreshes with water✓✕✕

From our curls to yours

Hi! We're Gaia & Julio.

After almost a decade working in the curly hair industry, we were fed up of brands making curly hair more complicated than it needed to be - just to sell you more products.

So we went back to the basics: a simple routine, only active ingredients scientifically proven to work, and tested on real people of all curl types. 

smells like summer in italy

Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood .

Head notes: Lemon, Waterlily

Heart notes: Clary Sage, Marine

Base notes: Cedarwood, Abelmosk Seed, Amber