

BLACK FRIDAY
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Loved by 27,000+

















Research & Development
Samples tested
5-star reviews
Return rate













Susanna JackmanI made a comment on all the money ive spent on different products over the years and how pricey this was but WOW its worth it! My hair was curly and SOFT, and only used a small amount. And a major difference my curls lasted 3days!! Unheard of for years, so thanks tootilab for restoring my faith in the curl!
Michele CasselliI mean come on! My hair has no right looking this good! It hasn’t looked this good in forever! I’ve been really dissatisfied with my curls lately. They seemed dry and lifeless. So I when I saw Tootilab I thought why not! I was not disappointed. It is a little above my budget but so is not liking my hair 😆
Curly SueI am REALLY impressed by the gel. First, it has a very light smell that disappears which is nice. Secondly it is not heavy but not too light. Gives my curls a great cast and is easily scrunched out. My curls feel soft but controlled and last time I got three days out of my style. I am DEFINITELY buying the big bottle!!!!
Christine RI have to say, I have spent a small fortune looking a decent hair gel. I have baby fine hair, and most gels truly make it knot up on itself, and just make life with curly /wavy hair a living hell. So far, this gel has been nothing short of miraculous... It holds, yet it isn't gooey or like liquid cement! Thank you so much for a great product.
Fran McCrearyHave spent the summer trying to find a new routine. My 5th product try brought me to Tootilab & I think I may have it! The product doesn’t seem to weigh my hair down while providing lovely, defined curls. And lo & behold, frizz appears to be a thing of the past which I never thought I’d be able to say! My search may be over!
| Features | Tootilab | Curl brands | Salon brands |
|---|---|---|---|
| Designed specifically for curly hair | ✓ | ✓ | ✕ |
| Approved by professional hair stylists | ✓ | ✕ | ✓ |
| Only active ingredients | ✓ | ✕ | ✓ |
| Sustainable packaging | ✓ | ✕ | ✕ |
| Simple routine | ✓ | ✕ | ✕ |
| Generous bottle size | ✓ | ✓ | ✕ |

Hi! We're Gaia & Julio.
After almost a decade working in the curly hair industry, we were fed up of brands making curly hair more complicated than it needed to be - just to sell you more products.
So we went back to the basics: a simple routine, only active ingredients scientifically proven to work, and tested on real people of all curl types.




Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber