Signature Routine | Strong Hold
- Regular price
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£112.20 - Regular price
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£132.00 - Sale price
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£112.20
The one that gives you everything you need to get started on wearing your hair curly.
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FREE DELIVERY OVER £35
WHAT'S INSIDE
1x Gentle Shampoo
1x Detangling Conditioner
1x Soft Leave-in Cream
1x All Weather Styling Gel (MEDIUM HOLD variant)
OR
1x Styling Water (STRONG HOLD variant)
WHAT IT DOES
- The most complete lineup for curly hair
- Leaves the scalp feeling clean without making the hair feel stripped
- Extreme slip for easy brushing under the shower
- Enhances your natural curl pattern and keeps it moisturised through the days
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO ONE TELLS YOU
You don't need a 10-step curly hair routine when you're just getting started. Of course, each product has its function and place, but when you're at the beginning you're going to see much better results if you focus on nailing the basics.
ingredients
GENTLE SHAMPOO: Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
DETANGLING CONDITIONER: Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Propylene Glycol, Polyglyceryl-4 Caprate, Hydroxyethylcellulose, Cetrimonium Chloride, Inulin, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-37, Polyquaternium-11, Saccharide Isomerate, Citric Acid, Sodium Benzoate, Cocos Nucifera (Coconut) Seed Butter, Alpha-Glucan Oligosaccharide, Laureth-2, Ribes Nigrum (Black Currant) Seed Oil, Trisodium Ethylenediamine Disuccinate, Niacinamide, Panthenol, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Hexyl Cinnamal.
SOFT LEAVE-IN CREAM: Water (Aqua), Cetearyl Alcohol, Cicer Arietinum Seed Extract, Glycerin, Polyglyceryl-4 Caprate, Propylene Glycol, Hydroxyethylcellulose, Linum Usitatissimum (Linseed) Seed Oil, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Fragrance (Parfum), Chlorphenesin, Citrus Aurantium Dulcis (Orange) Fruit Extract, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter, Citric Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Lactobacillus Ferment, Sodium Hydroxide, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Limonene, Linalyl Acetate, Juniperus Virginiana Oil, Citrus Aurantium Peel Oil, Alpha-isomethyl Ionone, Linalool.
ALL WEATHER STYLING GEL: Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Limonene, Linalyl Acetate, Juniperus Virginiana Oil, Citrus Aurantium Peel Oil, Alpha-isomethyl Ionone, Linalool.
SHIPPING
We ship internationally! Make sure you select the correct Country from the drop-down in the menu bar before placing your products in the cart.
US, Canadian and Mexican orders are shipped from our US-based warehouse.
UK and other international orders will be shipped from our UK-based warehouse.
EU orders are shipped DDP (delivery duty paid), so you won't have any additional charges. If your Country's customs ask you to pay anything, please don't do it and email us at help@tootilab.com so we can sort it out for you.
Other international orders may be subject to taxes, fees, levies or other charges due to local laws or customs rules, which we have no control over.
Please read more about our shipping policy here.
RETURNS
If you are not satisfied with your purchase, please let us know at help@tootilab.com. Our team will do their best to help troubleshoot and resolve your issue.
If you are still unhappy with your products, you may return the order for a full refund within 30 days of receipt of the products.
Please note: we cannot accept returns on gift cards or mini-sized products.
You can read our full returns policy here.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Gentle Shampoo has the letters SHP, the Detangling Conditioner has the letters CON, the Soft Leave-in Cream has the letters L-V-N and the All Weather Styling Gel has the letters G-E-L.
Active Ingredients, real results
Curl Definer
Frizz Control
Heat Protection
Moisturising Complex
Balancing Pre-biotics
Hydration Booster
This bio-based styling polymer is extracted from non-GMO corn, and it provides medium hold, definition and curl retention, helping your style last for days
This plant-based styling compound is derived from guar beans, and it has unique properties that help protect the hair from frizz in any weather - humidity, rain and even dry climates
This active blend of 3 types of sugars with different molecular weights (hyaluronic acid, mushroom-derived α-glucan & fructose) protects from humidity and heat damage
Developed from a blend of blackberry and coconut, this advanced complex replenishes the hair’s lipid content, smoothing and moisturising the strands while making it easier to detangle
This prebiotic active ingredient derived from chicory root helps nurture the good bacteria on the scalp to support and maintain the balance of its microbiome
Upcycled from the waste of imperfect oranges, this active replaces proteins while providing similar benefits ofhydration, protection and manageability.
No marketing BS
Everything in our formulas is at an active level, scientifically proven to give you results!.
Simple Instructions
Use on soaking wet hair. Smooth it on your curls until they are evenly coated. A little goes a long way. Start with a dime-size and add more if needed, until the hair feels a little slimy. Gently scrunch to help curls spring up, then diffuse or air dry. After the hair is fully dry, scrunch again to break the crunchy cast and reveal soft, bouncy and defined results.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Fragrance Ingredient List
Our fragrance contains a blend of safe natural and synthetic materials to provide the best sensorial experience.
Ethylene Brassylate, 1-(1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthalenyl)Ethanone*, Hexyl Cinnamic Aldehyde*, Triethyl Citrate*, Methyl Dihydrojasmonate, Cedrol Methyl Ether*, Dipropylene Glycol, Phenoxyethyl Isobutyrate/2, Virginian Cedarwood (Juniperus Virginiana) Oil**, Linalyl Acetate, Methyl Ionone, Orange Oil**, Linalool, Lemon Oil Terpenes**, Grapefruit Oil**, Clary Sage Oil**, Hexenol/Cis-3, Methylbenzyl Acetate/Alpha, Lime Oil Distilled**, Hexenyl Methyl Carbonate/Cis-3, Dimethyl Benzyl Carbinyl Butyrate, Decalactone/Gamma*, Dihydro-1,1,2,3,3-Pentamethyl-4(5H)-Indanone/6,7, Trimethyl-Alpha-Propylcyclohexanepropanol/2,2,6*, Tetrahydro-2-Isobutyl-4-Methylpyran-4-ol, Methyl-5-Cyclopentadecen-1-One/3, Dodecahydro-3a,6,6,9a-Tetramethylnaphtho[2,1-b]Furan*, Nonalactone/Gamma, Citral, Ginger Extract**, Heptamethyl Decahydroindenofuran, Methyl-3-Heptanone Oxime/5, (E)-1-(2,6,6-Trimethyl-2-Cyclohexen-1-Yl)-2-Buten-1-One, Patchouli Oil**, Citronellyl Acetate, Oxacycloheptadec-10-En-2-One*, Terpineol*, Mandarin Oil**, 1-(2,6,6-Trimethylcyclohexa-1,3-Dienyl)-2-Buten-1-One, Lemon Oil**, Dimethyl-3-Cyclohexen-1-Carboxaldehyde/2,4, Decenal/Trans-4, Ethyl Butyrate, Cymene/Para*, Pinene/Beta**, Dodecanol/1, Hexanol/1, (Z)-Hex-3-Enyl Acetate, Octanol/1, Hexyl Butyrate.
*naturally derived
**natural
Sustainable Packaging
Bottle
Label
Cap
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!
FAQs
Is this safe for colour-treated hair?
Yes, this shampoo contains very gentle cleansers and has a low pH, so it's safe to use on colour-treated hair.
Does it contain proteins?
The Gentle Shampoo, Detangling Conditioner and All Weather Styling Gel are completely protein-free.
The Soft Leave-in Cream doesn't contain traditional hydrolised proteins, but it has two ingredients with a similar function:
- our curl enhancer is derived from chickpea water, so it is naturally rich in peptides and amino-acids
- our hydration booster is a protein-mimicking active, which gives similar benefits without the risk of protein overload
Does it contain Sulfates, Silicones or Parabens?
No, this product doesn't contain any sulfates, silicones or parabens.
Is it Curly Girl Friendly?
Yes, all our products can be used if you follow the Curly Girl Method.
Can I wash my hair just with the conditioner without the shampoo?
Short answer: no. Shampooing your hair is CRUCIAL for its long-term wellbeing. Ignore what social media trends are telling you, and make sure you're washing your hair regularly!
Is this a clarifying shampoo?
No. This is a moisturising, all-purpose shampoo. We still recommend clarifying your scalp every 4-5 washes to really make sure you get rid of all buildup.
Can I leave the conditioner in, without rinsing it out?
No. Rinse-out products have ingredients concentrations that follow this specific purpose. We cannot guarantee the product's effect if used differently than the guidelines. If you're looking for a leave-in conditioner, check out our Soft Leave-in Cream!
Will the gel make my hair crunchy?
Yes, but that's what you need! Crunch is CRUCIAL for curl definition. It's what sets the curls in place and gives you a style that lasts for multiple days. But don't worry, it's only temporary. Once your hair is fully dry, you just need to gently scrunch it to release the cast and reveal soft, bouncy curls.
How much gel should I use?
It can depend on many variables - particularly your hair density and its length. We always recommend to start with a dime size per section, and add more as you go until you feel that your hair is a bit slimy. That's when you know you've applied enough!
Is it better to style on wet or damp hair?
We always recommend applying all your leave-in products on soaking wet hair. The water helps spread them more evenly so you'll get a more consistent result without over-applying.
I have sensory overload, can I use these?
Of course! If slimy textures give you discomfort, there are a few tips to mitigate it.
- apply the product using gloves
- keep a robe on during application and until your hair is dry, so it never touches your back
- prefer diffusing to air drying, so the sensation will disappear a lot quicker
What's the pH of these products?
Gentle Shampoo: pH range of 4.5-5.3
Detangling Conditioner: pH range of 3.5-4.5
Soft Leave-in Cream: pH range of 4.0-5.0
All Weather Styling Gel: pH range of 5.0-6.5
Finally found a product that gives me curls (for about 4 hours) before they drop out but I love that the next morning I wake with soft hair and not a fluffy ball. Just need to work out how to get a second day without having to re wet and dry.
Got the travel size of spring water styling gel, love it. Still experimenting. Love the scent and the feeling after dry.
Hi Melissa, thanks so much for your lovely review! We’re glad you’re enjoying the scent
Okay, first of all- I know I'm being shallow but I still give the product 5 stars! Because it's what inside that matters. The rose first: I have found my holy grail hair product for my very fine, somewhere between curly and wavy hair. This is the first system that really works for my hair. Just the right amount of moisture and hold, doesn't weigh it down, easy to refresh, all the things. Also- theres a generous amount of product in the full sized bottles! The (somewhat silly) thorn: If I am going to spend a days paycheck on my hair care routine, and its going to be the only thing on my shelves, I'd love for the bottles to be cute and feel good in my hands. They are slippery, large, the product comes out a little too fast and the graphic design is... very clinical looking. I've had to tell some friends to not judge a book by its cover when convincing them to take the plunge. I'll keep ordering this because it works!
Hi Andrea, thank you so much for your detailed and kind review! We're thrilled to hear the Signature Routine works so well for your hair. We appreciate your feedback on the design and will pass it along as we consider improvements. Your support means a lot to us!
Used the full routine a few times
The shampoo is gentle but doesn’t clean as well as I thought
The conditioner is very thick. Also not as hydrating as I needed for my curls.
The curl cream is great but don’t use too much of it.
Now the gel is awesome. Light weight and truly defines curls if you dry them properly.
Won’t be buying the rest of the routine but will likely repurchase the gel.
Hi Samar, thank you for sharing your detailed feedback! We're glad you loved the gel and appreciate your insights on the other products. Hopefully, the gel continues to meet your curls' needs. If you have any questions or need recommendations, feel free to reach out!
Did exactly what I needed to do - bouncy curls that soft to the touch!! So excited to have defined curls again!!
I discovered Gaia on TikTok about a year ago and her curly hair journey was/is very similar to mine. So naturally when she introduced her product line, I ordered the trial/travel size, fell in love and I will continue to be a customer for life.
The size of the product is a great value. I love the scent, it's refreshing without being overly heavy or suffocating. I am in the US and shipping on my orders is very quick ensuring I will never run out!
The Shampoo gives a squeaky clean without stripping my hair. The conditioner gives great slip for detangling and providing much needed hydration. I love the leave in conditioner for that first layer of protection and style base. The styling gel gives me great hold and scrunches out soft curls that give me 4 - 5 days between wash day, with a few sprays of water to give me a quick daily refresh.
I'm excited to try the strong hold gel and add the new pumps to my containers!
Thank you so much for this incredibly thoughtful review 😊 We’re so happy to hear you discovered us through Gaia’s journey and that the trial set worked so well for your curls!
It’s amazing to hear how each step of your routine is giving you hydration, hold, and long-lasting definition between wash days — exactly what we designed it for. We’re also really glad you’re enjoying the scent and fast US shipping!
We can’t wait for you to try the strong hold gel — we think you’re going to love it too
Amazing scent, amazing performance and fast shipping.
Hapoy with the products and super fast delivery but they are quite expensive
The smell is terrible. Way too strong and perfumed. Doesnt really help my waves.
The products work brilliantly on my thick curls and make my hair feel soft but with good hold, I only need a small amount of the cream and gel. All the products smell lovely and it's not a too overpowering scent. Delivery was really fast!
Ever since I discovered Tootilab products, I haven't gone back. I get compliments on my curls every time I go out on wash days (sometimes on the later days in my wash cycle too--but that mostly depends on whether I was motivated to do anything with my hair, not the products!).
Thank you so much! We’re thrilled to hear that Tootilab products have become your go-to and that your curls are turning heads—whether it’s wash day or later in your cycle. Your support means the world to us, and we’re so happy your hair is getting the love it deserves!
If I want my hair to have the best curl results and maintain these results, without a refresh for 4 days, then Tootilab is my Holy Grail. I love knowing how good my hair looks and feels with these products. I have fine, soft, wavy/curly, chemically treated hair. So many products are too heavy for my hair and I also clarify often. I can use the conditioner or the curl cream but not both at the same time, so I alternate. This softens my hair without weighing it down. The Styling Gel leaves a good cast that scrunches out nicely. Just don't use too much and then you really have to work to get the crunch out. I defuse my hair dry and am so happy this includes a heat protectant. Love these products.
Thank you so much for this thoughtful review! We’re thrilled to hear that Tootilab has become your “Holy Grail” for achieving long-lasting, soft, and well-defined curls. It’s wonderful that our products work so well with your fine, chemically treated hair, giving you great results without weighing your hair down. We’re also glad the Styling Gel and heat protection are making your routine easier and more enjoyable. Your feedback about alternating products and using just the right amount of gel is super helpful!
Love, Love, Love these products! Game changer. Love the way my hair looks and feels. Received many compliments so far too. People keep asking me if I got a perm because they never remembered my hair being so curly. When I tell them no it's just a new hair product line I'm trying, they look at me with disbelief. You will continue to have my business. Thank you for creating these gems.
Thank you so much! We’re thrilled to hear our products are making such a difference and turning heads—no perm needed! 😄 Your support means the world to us, and we’re so happy your curls are getting the love (and compliments!) they deserve.
I have tried many different styling gels and a couple are very good BUT this gel by Tootilab is right at the very top of the list and is my absolute go to if I want perfect results every time especially if I am going out and want to guarantee lovely curls. This gel does everything. It holds. It defines. It leaves hair lightweight feeling. It leaves a soft cast which easily scrunches plus leaves hair frizz free. Also when I refresh the next day I only need warm water which activates the gel again and makes the curls bounce back up. Amazing.
Thank you so much for this detailed and glowing review! We’re thrilled to hear the gel is your absolute go-to for perfect curls — from hold and definition to lightweight, frizz-free hair. It’s amazing that refreshing with just warm water works so well for you too! We’re so glad it’s helping you get gorgeous curls every time. ✨
Love how easy this system is, I have fine curly hair and it leaves me with voluminous curls that last for a couple of days :)
Thank you so much for your kind words! We’re so happy to hear the routine feels easy and that you’re getting voluminous curls that last for days — that’s exactly what we love to hear! ✨
These are hands down the best products I’ve ever used and the results are noticeable from day one Ive recommended the brand to all my friends who have the tiniest wave.
It really simplifies my wash day.
Wow, thank you so much for this incredible feedback! We’re so happy to hear you saw results from day one and that it’s simplified your wash day. It means the world that you’re recommending us to your friends too!
It is amazinf just wish it had more frizz control
Love the shampoo and conditioner. However, the styling products were not “enough” for my curls. Even though, the next time i washed and styled i out more product on my curls…never coupd acheive a cast. My curls would not stay together and were “flighty”.
Loved everything except styling gel. Weighed down my curls. But the shampoo/conditioner/leave in conditioner was good
It was ok
Excellent
Bought this to sample the product line. LOVE it! Smells great and make my curls defined and frizz free
The ultimate bundle is fabulous and it works really good for my hair and my mums hair, my mums hair is wavy/curly and the gel brings out her pattern.
I would definitely recommend buying Tootilab products.
I used it once-so far so good-just have to use more gel to get more of a cast-didn’t get much of one