Gentle Shampoo
The one that washes your curls without making them feel like straw.
✔️ Deep cleanse without stripping moisture
✔️ With prebiotics to help balance the scalp
✔️ Creamy, foamy lather
- Regular price
-
£32.00 - Regular price
-
£32.00 - Sale price
-
£32.00
Couldn't load pickup availability
FREE DELIVERY OVER £45 | $50 | 50€
WHAT IT IS
It’s a gentle, everyday cleanser that strikes the perfect balance between actually cleaning your scalp and not drying your hair out.
WHO IS IT FOR
All curl types from waves to coils. Suitable for both frequent washes and more spaced out routines.
HOW TO USE IT
Squish a generous dollop of product and apply it evenly to your scalp. Gently massage for a couple of minutes, then rinse thoroughly, running the suds through your lengths. Follow with conditioner.
WHAT NO ONE TELLS YOU
Curly hair shampoos don’t foam as much as regular ones, because they are designed to be more gentle. If you need a deeper cleanse, shampoo twice.
INGREDIENTS
Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Gentle Shampoo has the letters S-H-P.
-
Washday BundleWashday Bundle- Regular price
-
£57.60 - Regular price
-
£64.00 - Sale price
-
£57.60
Quick view
-
Signature Routine | Medium HoldSignature Routine | Medium Hold- Regular price
-
From
£44.20 - Regular price
-
£52.00 - Sale price
-
From
£44.20
Quick view
-
Starter KitStarter Kit- Regular price
-
From
£34.32 - Regular price
-
£39.00 - Sale price
-
From
£34.32
Quick view
-
Signature Routine | Strong HoldSignature Routine | Strong Hold- Regular price
-
From
£44.20 - Regular price
-
£52.00 - Sale price
-
From
£44.20
Quick view
HOW TO USE IT
On soaking wet hair, take a generous blob of shampoo and apply it to your scalp in sections, making sure every area is covered. There’s no need to apply it to the lengths.
Once applied, use your fingertips to vigorously shake and massage the roots to work up a rich lather. If needed, repeat for a second wash.
If you're struggling to reach every area, especially if you have a lot of hair density, shampoo in sections to make sure you cleanse your whole scalp.
NO MARKETING BS
-
Gentle Surfactants
Sustainably-sourced blend of natural foaming cleansing agents that is derived from palm or coconut to effectively wash the scalp without stripping curls of their natural moisture.
-
Balancing pre-biotics
Powerful extract derived from chicory root to help nurture the good bacteria on the scalp to support and maintain the balance of its microbiome.
-
Plant-based sugars
Active ingredient that provides deep moisture to the hair and scalp, while helping soothe and restore its natural barrier.
SMELLS LIKE SUMMER IN ITALY
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
SUSTAINABLE DESIGN
-
Bottle
SHOP NOWFully recyclable and made of 100% recycled plastic collected by the Prevented Ocean Plastic™ programme, who work with local communities to protect beaches at risk of plastic pollution.
-
Label
SHOP NOWUpcycled from 99% bio-based byproducts, like exhaust cooking oils. The production of this material uses 85% less energy and 9% less CO2. You can recycle with the bottle without having to peel it off.
-
Cap
SHOP NOWFully recyclable and made of 30% recycled plastic collected by the same Prevented Ocean Plastic™ programme as our bottles - this is as high as you can go (currently) for delicate cap mechanisms to work.
-
Size
SHOP NOWUp to twice the size of most salon grade brands on the market, so you get more product in one bottle and don’t need to reach for another as quickly. That means less packaging waste, and more savings - win win.
AS SEEN IN
WHY WE CREATED TOOTILAB
CURLY HAIR, made SIMPLE
Hi! We're Gaia & Julio.
After almost a decade working in the curly hair industry, we were fed up of brands making curly hair more complicated than it needed to be - just to sell you more products.
So we went back to the basics: a simple routine, only active ingredients scientifically proven to work, and tested on real people of all curl types.
FAQs
Is this safe for colour-treated hair?
Yes, this shampoo contains very gentle cleansers and has a low pH, so it's safe to use on colour-treated hair.
How often should I use this shampoo?
It can depend on many variables - particularly your scalp type and lifestyle. We have designed this formula to be as gentle as possible, so you could even use it daily if necessary. Do not wait more than 7-10 days between one shampoo and the other - your scalp needs regular cleansing!
Can I just use the conditioner without the shampoo?
Short answer: no. Shampooing your hair is CRUCIAL for its long-term wellbeing. Ignore what social media trends are telling you, and make sure you're washing your hair regularly!
Why is the shampoo not foaming?
If you find your shampoo isn't foaming a lot, it might be due to product buildup on your scalp. Shampoo twice to make sure you remove all the debris - the second time around you'll see a lot more foam!
Can I double cleanse with this shampoo?
Of course! Double cleansing is a great technique to make sure you're removing all dirt and buildup from your scalp.
Is this a clarifying shampoo?
No. This is a moisturising, all-purpose shampoo. We still recommend clarifying your scalp every 4-5 washes to really make sure you get rid of all buildup.
Does it contain proteins?
No, this product is protein-free.
Does it contain Sulfates, Silicones or Parabens?
No, this product doesn't contain any sulfates, silicones or parabens.
Is it Curly Girl Friendly?
Yes, all our products can be used if you follow the Curly Girl Method.
What's the pH of this shampoo?
Our Gentle Shampoo has a pH range of 4.5-5.3
I love how the product holds my curls together. I can pull it up and let it down over and over and the curls stay bouncy and defined. Day 2 curls are usually ok, but by Day 3 I almost always have to either pull it up in a messy bun or start over. With this product I'm good to wear it down for 3 days easily. Curls can be so fussy. It's nice to simply pull it out of the scrunchie, smooth them down with a little water to reactivate the product and then go.
The attached photo is Day 3 curls in a humid environment.
Hi Heather, we're so happy to hear that you love our Gentle Shampoo and that it keeps your curls looking great for days! Thank you for sharing your experience and the photo — it means a lot to us. Enjoy your beautifully defined curls!
I just received my order and the bottle was damaged and broken.
That’s definitely not the experience we want for you. Please could you contact us at help@tootilab.com
with your order number? We’ll make sure this is resolved for you as quickly as possible.
I only sent for the travel size to see how i liked it , ive now asked for the full size products for my Christmas pressie. So many people have complimented me on my hair since using Tootilab.
Thank you, Pat! We’re so happy the travel size convinced you and that you’ve been getting compliments on your hair!
Very gentle, fragrance is perfect very luxurious. I’m not really sure if I have thick hair fine hair course hair . I love these products. The hair gel is also amazing..
Smells nice, light scent. Doesn’t strip my hair but does clean it very well.
i love the shampoo cleans my hair and is still managable after
Really like the shampoo. Light scent. Cleanses my hair nicely. My hair doesn't feel stripped or heavy from too many additives.
Hi Tandemrider, we’re so glad you’re loving your hair! Thanks for sharing that you enjoy the light scent and gentle, thorough cleanse. Here’s to many more good hair days!
This is the best shampoo I have ever used for my curly hair! The whole system has been a game changer for my curls. I am a fan for life! Please don't change a thing
Hi Campbell, thank you so much for your lovely review! We’re delighted Gentle Shampoo and the whole system have been such a game changer for your curls. Your support means a lot, and we’ll keep doing our best to make products you love!
This is the best shampoo I have ever used for my curly hair! The whole system has been a game changer for my curls. I am a fan for life! Please don't change a thing
Hi Campbell, thank you so much for the wonderful review! We’re glad Gentle Shampoo and the whole system have been such a game changer for your curls. Your support means a lot, and we’ll keep your “don’t change a thing” note in mind!
Great shampoo, father's up well but gentle, hair feels clean.
Hi Yvonne, thank you for sharing your experience! We're so glad you and your father love the Gentle Shampoo. Feel free to reach out if you need anything else!
Used all products for the first time. Curls stayed hydrated, and bouncy. Refreshed every morning with a spray of water & was able to wear my hair down for 7 days!!! Unbelievable.
Hi Gill, we're thrilled to hear you loved the Gentle Shampoo and how well it works for your curls! Thanks so much for sharing your experience. Enjoy your beautiful, bouncy hair!
The first time i washed with it, I didn’t like it. The second time I used more product and that was much better. I like a good squeak and it had it. It did leave my hair super tangled
Hi Marci, thanks for sharing your experience! We're glad to hear you enjoyed the squeak, and we'll take note of the tangling. Feel free to reach out if you need any tips or have questions. Happy washing!
Brilliant shampoo
Smells good, only need a small amount. I like the fact that when you rinse it out, your hair doesn’t feel stripped.
Hi Caoimhe, thank you for your lovely feedback! We're glad you enjoy the scent and the gentle feel of our shampoo. Looking forward to serving you again!
Back in lockdown in 2020, I started wearing my hair curly for the very first time. Since I was stuck at home, no one could laugh at the bird’s nest taking over my head! Very slowly.....after years and years of relentless straighteners....the curls started to appear. It was an arduous task, to say the least.
My curl pattern is completely wild and odd (very tight, almost afro-textured at the nape of my neck, but long and loose at the crown). Styling was always an absolute task, and getting it to sit in a nice, cohesive shape felt almost impossible.
Since then, I’ve worn it curly on and off, but I’d ultimately revert back to the blow-dry and straighteners. I just never felt like my curls suited me....they were always bushy, crispy, or stringy, and no two days ever looked the same. I’d wake up to that bird’s nest all over again, spend an absolute eon styling it to look just "OK," and by the end of the day? A big old mess of frizz. More often than not, it just ended up scraped back in a bun.
I have invested... and I mean INVESTED HEAVILY... in products. All of them from high street brands to high-end luxury. Some worked better than others, but none were enough for me to actually like my hair.
Then came this...
I ummed and aahed for so long. Did I really want to buy another "wonder" product? In the end, the online before-and-after photos and glowing reviews finally swayed me.
Well... let me tell you: I’ve been using it for a few weeks now and WOW, just wow.
The definition! The ease of styling with just the right amount of "slip"! The total lack of frizz....even after a full day out in the wind, and even when waking up on day three! It brings all my different curl patterns together effortlessly into a shape I actually love. My hair has been nowhere near a bun since I started using it, and I have zero intention of reaching for the straighteners.
My hair finally feels like it belongs to me. These are MY curls, and deep down I always knew they were there... Toolab just helped me finally discover them. Thank you!
Hi Laura, thank you so much for sharing your wonderful experience! We're thrilled to hear that our Gentle Shampoo has helped you embrace and love your curls. Your story truly inspires us. Enjoy your beautiful, natural hair!
Very good gentle shampoo with a nice scent (not too overwhelming). Also really love all the ethical/sustainable practices of this company.
Thank you so much! We’re really happy you’re enjoying the gentle cleanse and subtle scent. It also means a lot to hear that our ethical and sustainable approach resonates with you
This is my second time purchasing these two fab products & a little goes a long way
Thank you so much for your lovely feedback — we’re really glad to hear you’re enjoying the products!
Well what can I say about this shampoo but wonderful
Fine (but lots) of hair
Really it’s like all tootilab products high quality
I did have a small problem that I had to contact costumer services , they too were just wonderful
I have ordered before and will definitely be ordering again
Thank you for keeping my hair in tip top condition xx
Thank you so much for your lovely feedback — we’re really happy to hear you’re enjoying the shampoo and getting such great results for your hair! It also means a lot to hear your kind words about our customer service.
We really appreciate your continued support and look forward to seeing you again.
Al usarlo sientes el cuero cabelludo limpio y fresco. Muy buen producto. El olor no me agrada mucho porque lo encuentro muy fuerte pero al enjuagarlo se va el olor o te queda muy poco. Deja cabello suave y con sensación de limpieza muy rica
After two decades of co-washing and just struggling though scalp build-up and thinning hair, this shampoo is a miracle. Enough cleaner to really clean your hair and scalp, but doesn't totally dry out the hair. I've noticed much more new growth and even my old tighter curl pattern returning! After two pregnancies and now perimenopause, that is a MIRACLE!
LOVE the whole line, will never be without them again.
Thank you so much for sharing this It means a lot to hear how much of a difference the shampoo has made for your scalp and hair. We’re so happy it’s helping you feel refreshed, balanced, and seeing your curls come back to life again.
Your journey sounds incredible, and we’re honoured to be part of it—especially through all those changes over the years. So glad the whole line is working for you!