What do our Active Ingredients do?
Cleanse
Soothe
Balance
Moisture
Sustainably-sourced from palm or coconut, this blend of natural foaming cleansing agents effectively washes the scalp without stripping curls of their natural moisture
Extracted from plant-based sugars, this active ingredient provides deep moisture to the hair and scalp, while helping soothe and restore its natural barrier
This prebiotic active ingredient derived from chicory root helps nurture the good bacteria on the scalp to support and maintain the balance of its microbiome
We use a water-soluble compound that allows to add the benefits of Argan Oil (moisture, softness and conditioning) without any of its greasiness
Full Ingredient List
Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
No marketing BS
Everything in our formulas is at an active level, scientifically proven to give you results.
Simple Instructions
Squish a generous dollop of product and apply it evenly on your scalp - not on your lengths. Gently massage for a couple of minutes to break down dirt and product build-up, then rinse thoroughly, running the suds through your hair. Repeat if necessary.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Fragrance Ingredient List
Our fragrance contains a blend of safe natural and synthetic materials to provide the best sensorial experience.
Ethylene Brassylate, 1-(1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthalenyl)Ethanone*, Hexyl Cinnamic Aldehyde*, Triethyl Citrate*, Methyl Dihydrojasmonate, Cedrol Methyl Ether*, Dipropylene Glycol, Phenoxyethyl Isobutyrate/2, Virginian Cedarwood (Juniperus Virginiana) Oil**, Linalyl Acetate, Methyl Ionone, Orange Oil**, Linalool, Lemon Oil Terpenes**, Grapefruit Oil**, Clary Sage Oil**, Hexenol/Cis-3, Methylbenzyl Acetate/Alpha, Lime Oil Distilled**, Hexenyl Methyl Carbonate/Cis-3, Dimethyl Benzyl Carbinyl Butyrate, Decalactone/Gamma*, Dihydro-1,1,2,3,3-Pentamethyl-4(5H)-Indanone/6,7, Trimethyl-Alpha-Propylcyclohexanepropanol/2,2,6*, Tetrahydro-2-Isobutyl-4-Methylpyran-4-ol, Methyl-5-Cyclopentadecen-1-One/3, Dodecahydro-3a,6,6,9a-Tetramethylnaphtho[2,1-b]Furan*, Nonalactone/Gamma, Citral, Ginger Extract**, Heptamethyl Decahydroindenofuran, Methyl-3-Heptanone Oxime/5, (E)-1-(2,6,6-Trimethyl-2-Cyclohexen-1-Yl)-2-Buten-1-One, Patchouli Oil**, Citronellyl Acetate, Oxacycloheptadec-10-En-2-One*, Terpineol*, Mandarin Oil**, 1-(2,6,6-Trimethylcyclohexa-1,3-Dienyl)-2-Buten-1-One, Lemon Oil**, Dimethyl-3-Cyclohexen-1-Carboxaldehyde/2,4, Decenal/Trans-4, Ethyl Butyrate, Cymene/Para*, Pinene/Beta**, Dodecanol/1, Hexanol/1, (Z)-Hex-3-Enyl Acetate, Octanol/1, Hexyl Butyrate.
*naturally derived
**natural
Sustainable Packaging
Bottle
Label
Cap
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!
Quick view
Gentle Shampoo
-
Regular price
-
£32.00
400ml
-
Regular price
-
-
Sale price
-
£32.00
- Regular price
-
£32.00 400ml - Regular price
-
- Sale price
-
£32.00
Quick view
Detangling Conditioner
-
Regular price
-
£32.00
400ml
-
Regular price
-
-
Sale price
-
£32.00
- Regular price
-
£32.00 400ml - Regular price
-
- Sale price
-
£32.00
Quick view
All Weather Styling Gel
-
Regular price
-
£34.00
300ml
-
Regular price
-
-
Sale price
-
£34.00
- Regular price
-
£34.00 300ml - Regular price
-
- Sale price
-
£34.00
Bundle & Save 10%
Curly Hair Starter Kit
FAQs
How often should I use this shampoo?
It can depend on many variables - particularly your scalp type and lifestyle. We have designed this formula to be as gentle as possible, so you could even use it daily if necessary. Do not wait more than 7-10 days between one shampoo and the other - your scalp needs regular cleansing!
Can I just use the conditioner without the shampoo?
Short answer: no. Shampooing your hair is CRUCIAL for its long-term wellbeing. Ignore what social media trends are telling you, and make sure you're washing your hair regularly!
Why is the shampoo not foaming?
If you find your shampoo isn't foaming a lot, it might be due to product buildup on your scalp. Shampoo twice to make sure you remove all the debris - the second time around you'll see a lot more foam!
Can I double cleanse with this?
Of course! Double cleansing is a great technique to make sure you're removing all dirt and buildup from your scalp.
Is this a clarifying shampoo?
No. This is a moisturising, all-purpose shampoo. We still recommend clarifying your scalp every 4-5 washes to really make sure you get rid of all buildup.
Is it Curly Girl Friendly?
Yes, all our products can be used if you follow the Curly Girl Method.
Does it contain Sulfates, Silicones or Parabens?
No, this product doesn't contain any sulfates, silicones or parabens.